Demand Gen Strategy and Execution Consultant

I started B2B growth marketing programs at some notable Toronto-based startups, such as Wave and Ritual.

I now help B2B startups start or scale their demand gen marketing to unlock more leads, trials, demos, and major revenue growth.

Marketing Programs that Scale

Demand Strategy, Paid Search & Paid Media

Lower CAC, increase ROAS, and many more of those sweet acronyms. Drive the right traffic with search, prospecting, social, and retargeting campaigns.

Conversion Rate Optimization

Improve conversion funnels with A/B testing on your website and landing pages. Get more of your hard-earned traffic into your CRM.

SEO & Content Marketing

Improve online visibility, search rankings, and site traffic. Get more traffic and develop your content engine to generate more leads.

Marketing Automation

Implement & build new automation programs that effectively nurture leads to opportunity. Landing page and email execution.

Run proven playbooks used to grow some excellent B2B companies

I’ll guide your team with a mix of advisory, campaign execution, and iteration to find the fast track to growth. 

Wave
Ritual
Exactuals
Ten Thousand Coffees
neat
Clarity
Mindflash
Merchantry
Financeit
Magnet Forensics

Raymond played a huge part in our marketing strategy in 2021.

We were looking for a fresh start in marketing, with the goal of building out a strong inbound funnel.

He immersed himself in our industry quickly. With his in-depth knowledge, we implemented a new tech stack, automation, analytics, and ad campaigns from the ground up in a few weeks.

He played a major role in making sure we had a solid foundation to build on. Our inbound flow is now stronger than ever, reliably generating new opportunities every month. I'm happy to say we had a record year in 2021.

Working with consultants is always a bit stressful, because you never know what to expect. With Raymond, we had the peace of mind that our campaigns were in excellent hands, he’s been an integral part of our marketing team.

Laurent Messier
Marketing Director, NOVO

Let's grow!

My clients have seen accelerated growth within 3 to 6 months. Some recent client wins:

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I write about growth marketing and entrepreneurship.