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I help b2b startups inbound more customers

We all hate seeing campaigns burn money.
I’m here to prevent that.

Some of the companies I've worked with

Hey, I’m Ray.

I’ve been doing this growth & demand gen thing for 15 years.

I ran my first Google Ad in 2009 to get more Dropbox lifetime storage by advertising my referral link. I haven’t stopped since.

I led Demand Generation at Wave, scaling from a $1000 test budget to millions in ad spend. We 3x’d trials. Wave exited to H&R Block for $537 million.

I’ve grown my own bootstrapped business to 6 figures through SEO, Reddit Ads & Google Ads.

Between full time and freelance gigs, since 2018 I’ve managed over $20M ad spend across 50 companies that have generated over 400M in revenue.

I’m a business nerd, I love learning and talking about business. I’ve worked with all kinds of B2B companies, with varying of business models, buying cycles and ICPs.

I’ve started a few of my own to put my own money where my mouth is and to give me a testing ground for marketing experiments.

Services

I can engage with teams in two ways. You need me to take the wheel and run campaigns single handedly or you have a team that needs extra execution and management. Either way, I’m involved all the way – strategy, execution & iteration.

Paid Search & Social

I want to prevent any more money from being lit on fire. I can help revitalize underperforming accounts or build completely new ones to maximize your companies demand capture and demand generation. I can help with Google, Linkedin, Meta and Reddit Ads.

Conversion Optimization

I’ll work on landing pages, design, copy, website, pricing pages and contact forms. I’ll put together fully confident experiments to maximize your chances of converting every visitor.

Data & Analytics

A bidding algo is only as good as the data feeding it. I’ll make sure important events are being tracked. I want to be sure your business has clear visibility to growth.

SEO Strategy

I’ll identify both on-page and off-page SEO opportunities. I’ll manage roadmaps and execution to get take advantage of those opportunities.

“Ray is an extremely valuable member of our team at Exactuals.

Over the past two years he has built our direct marketing program from the ground up while optimizing for excellent and ever improving metrics.

His knowledge of the space is unparalleled and he truly enjoys the work.

Exactuals has historically focused on direct sales over marketing, so when Ray arrived, we needed executive education and to build a foundation for success in our advertising efforts.

We couldn’t have asked for a better leader and partner. We look forward to working with Ray for years to come.”

Mike Hurst

CEO & Co-Founder, Exactuals

“Raymond played a huge part in our marketing strategy.

We were looking for a fresh start in marketing, with the goal of building out a strong inbound funnel.

He immersed himself in our industry quickly. With his in-depth knowledge, we implemented a new tech stack, automation, analytics, and ad campaigns from the ground up in a few weeks.

He played a major role in making sure we had a solid foundation to build on. Our inbound flow is now stronger than ever, reliably generating new opportunities every month. I’m happy to say we had a record year.”

Laurent Messier

Marketing Director, CLEIO

“Ray helped us elevate our organic and paid results

by identifying ways to make us competitive with less resources by focusing on the highest impact items. He was reliable and always took ownership of quality of work and timelines. Ray was fast to adapt and contributed significantly from a strategic and tactical perspective while educating the team. I have worked with Ray at multiple organizations and would definitely hope to work with him again”

Mark Bluvshtein

CEO, CollageHR

“What sets Raymond apart is his ability to blend creativity with a deep understanding of analytics.

He not only crafted a visually appealing and user-friendly landing page but also continually monitored and optimized the campaign based on real-time data. The results spoke for themselves, showcasing a significant conversion rate and user outreach.

Working with Raymond was an enriching experience. He was open to feedback, quick to adapt to changes, and always communicated with transparency and clarity. His dedication to achieving measurable results is truly awesome.

Andrew Wall

Sr. Manager, Design Operations, ADG

FAQs

Am I working with you directly?

I almost always do all the work on your project.

Depending on the engagement scope I might find and work with some other contractors to help with execution. I’ll let you know if that’s what I plan to do.

But for the majority of engagements, I’m doing 100% of the strategy, execution, and analysis.