Growth marketing consulting
I help b2b startups inbound more customers. 🌱
I bring experience, fast execution, and a bias for experimentation to make every dollar count.
Book a call → Connect on LinkedInCompanies I've worked with
Hey, I'm Ray.
I've been doing this growth & demand gen thing for 15 years.
I ran my first Google Ad in 2009 to get more Dropbox lifetime storage by advertising my referral link. I haven't stopped since.
I led Demand Generation at Wave, scaling from a $1000 test budget to millions in ad spend. We 3x'd trials. Wave exited to H&R Block for $537 million.
I've grown my own bootstrapped business to 6 figures through SEO, Reddit Ads & Google Ads.
Between full time and freelance gigs, since 2018 I've managed over $20M ad spend across 50 companies that have generated over 400M in revenue.
I work across the full stack: ads, marketing ops, and the business decisions that need to make sense for any of it to work. I'm also building agents and software to help internal marketing teams scale their output.
I'm a business nerd, I love learning and talking about business. I've worked with all kinds of B2B companies, with varying of business models, buying cycles and ICPs.
Services
Both strategy and execution. I'm hands on keyboard, in the tools, moving these as fast as possible.
Paid Search & Social
Revitalizing underperforming accounts or building new ones from scratch. Google, LinkedIn, Meta, and Reddit.
Conversion Optimization
Landing pages, copy, website, and pricing pages. Built and tested to convert.
Data & Analytics
Making sure the right events are tracked and you have clear visibility into what's driving growth.
SEO/GEO Strategy
On-page and off-page SEO plus generative engine optimization: identifying the opportunities across both traditional and AI search, and managing execution to capture them.
AI Workflows for Marketing
Building and deploying AI-powered systems that help marketing teams move faster.
What working together looks like
Weeks 1–2
Context download. I dig into the product, the company, and the business model: what's working, what's been tried, what hasn't. The goal is to understand what needs to be done and what the guardrails are for an outcome the business would actually be happy with.
Weeks 2–3
Strategy & proposal. I come back with the first concrete deliverable: a strategy proposal that lays out what I think should change and what the potential impact is. The format flexes: written doc, video walkthrough, or slides, whatever lands best with your team.
Week 4 onward
Execute fast. From there we get to work. The goal is to ship changes quickly and start seeing whether we can move the metrics that matter — fast feedback over slow planning.
Who I'm a fit for
- You have product-market fit through some channel. Sales-led, referrals, organic, paid — doesn't matter how you got the demand signal. If customers are paying, there's marketing and inbound work that compounds it.
- Strong sales team, underbuilt marketing. Plenty of B2B companies grow sales-first before marketing catches up. If your sales team is closing but inbound isn't pulling its weight, that's exactly the gap I plug.
- You've run paid ads before — well or poorly. Past results aren't a signal either way. Often the most leveraged engagements are with teams who've proven a channel works but haven't found the right strategy yet.
"Ray is an extremely valuable member of our team at Exactuals. Over the past two years he has built our direct marketing program from the ground up while optimizing for excellent and ever improving metrics. His knowledge of the space is unparalleled and he truly enjoys the work. Exactuals has historically focused on direct sales over marketing, so when Ray arrived, we needed executive education and to build a foundation for success in our advertising efforts. We couldn't have asked for a better leader and partner. We look forward to working with Ray for years to come."
"Raymond played a huge part in our marketing strategy. We were looking for a fresh start in marketing, with the goal of building out a strong inbound funnel. He immersed himself in our industry quickly. With his in-depth knowledge, we implemented a new tech stack, automation, analytics, and ad campaigns from the ground up in a few weeks. He played a major role in making sure we had a solid foundation to build on. Our inbound flow is now stronger than ever, reliably generating new opportunities every month. I'm happy to say we had a record year."
"Ray helped us elevate our organic and paid results by identifying ways to make us competitive with less resources by focusing on the highest impact items. He was reliable and always took ownership of quality of work and timelines. Ray was fast to adapt and contributed significantly from a strategic and tactical perspective while educating the team. I have worked with Ray at multiple organizations and would definitely hope to work with him again"
"What sets Raymond apart is his ability to blend creativity with a deep understanding of analytics. He not only crafted a visually appealing and user-friendly landing page but also continually monitored and optimized the campaign based on real-time data. The results spoke for themselves, showcasing a significant conversion rate and user outreach. Working with Raymond was an enriching experience. He was open to feedback, quick to adapt to changes, and always communicated with transparency and clarity. His dedication to achieving measurable results is truly awesome."
FAQs
How much does a growth marketing consultant cost?
My starting rate is $6,000 USD per month. The actual number depends on scope, channels, and pace. I size each engagement to your company's stage and the channel mix we're tackling, so we'd land on the right number after a discovery call.
When is a B2B startup ready to hire a growth marketing consultant?
When you've got at least one channel that's working (sales-led, referrals, content, paid, doesn't matter which) and you want to see if you can unlock more channels with similar or better return on spend. The pattern I see most often: post-PMF, a small team producing content, but distribution is the bottleneck. That's the gap I plug.
What does a growth marketing consultant actually do day-to-day?
I'm looking at everything I can touch to drive the conversion that matters for your business: demos, trials, purchases, whatever that is. That means digging into the data, designing experiments, running them, tracking results, and iterating that loop across whatever channels are in play: website, landing pages, Google Ads, LinkedIn, SEO, conversion tracking, lifecycle.
What's the difference between a fractional CMO and a growth marketing consultant?
A fractional CMO is mostly about managing a team, setting strategy from above, and coaching people up. The way I work is different — strategy plus hands-on execution. I'm in the work alongside your team, not running training or reviewing it from a Loom.
What ROI should I expect from a growth marketing consultant?
My goal isn't a single ROI multiple. It's to meaningfully change the trajectory of your profitability, revenue, and customer acquisition rate. Whether that means hitting the bar for the next round or getting to the next stage of the company, that's the line I hold the engagement to.
How do I vet a growth marketing consultant?
The proxy I'd look for: do they have repeated success across multiple projects, or is it one outlier win?
Am I working with you directly?
I almost always do all the work on your project. Depending on the engagement scope I might find and work with some other contractors to help with execution. I'll let you know if that's what I plan to do. But for the majority of engagements, I'm doing 100% of the strategy, execution, and analysis.
Will you join our Slack?
Yes! I'm very communicative, you'll feel like I'm part of the team.
I've tried running ads before with no luck, how are you going to make them work?
I've been asked this question a lot. The main thing I see is a lot of companies either do it DIY, with a junior or with an agency. These all have some problems that we can discuss on our call. I'm building your campaigns, offers and ads bespoke, from scratch and made for your business. No pre-built frameworks or models.
How much work does my company need to do?
As little or as much as you want. I intend to build everything for you and I'll take full ownership of the results. I can also help guide, train and help execute with your team in an advisory/coaching capacity.