Hey 👋, I’m Ray. Your B2B Growth Marketing Partner

I’m a growth marketing consultant for startups and I get very invested in helping clients get the results they’re looking for. 

I specialize in Google & Linkedin Ads, SEO, & conversion optimization.

I previously ran B2B growth marketing at Wave and Ritual and have spent millions of dollars on Google Ads.

I help B2B startups grow faster in 2 ways.

  1. Get Shit Done: I actively build the campaigns to help growth stage startups hit their numbers.
    Growth Strategy → Execute → Report → Iterate
  2. Advisory: I help early stage startups make better growth marketing decisions. What channels to invest in, stack ranking priorities and what traps avoid.
 

A little more about me: 

🕴️I run side businesses so I can experiment and learn. I’ve bootstrapped these side businesses to 6-figures. You can see what I’m up to here. And here’s my Linkedin.

📦 I ran my first Google Ad campaign in 2007 to get Dropbox referrals to get more free storage space.

🐲 I learned HTML and CSS as a teenager building Dragonball websites. 

🍦 I have a second stomach for ice cream and pizza.

Raymond Sam

Some excellent company over the last 15 years

Wave
Ritual
Exactuals
uoft
CollageHR
Financeit
Fleetpanda
Mindflash
Magnet Forensics
Merchantry
boxx
Ten Thousand Coffees
Clarity
neat

Strategy + Services That Scale

Paid Search & Social

Lower CPA, better ROAS, and many more of those sweet acronyms. Drive efficient traffic with search, prospecting, social, and re-targeting campaigns. 

Conversion Optimization

Improve your conversion rates with A/B testing on your website and landing pages. Get more of that hard-earned traffic into your CRM.

Data & Analytics

Make sure important events are being tracked and optimized on. So that the entire business can see the direction.

SEO Strategy

Identify and audit both on-page and off-page SEO factors. Find opportunities to generate more traffic with extensive keyword research and content.

“Ray is an extremely valuable member of our team at Exactuals.  

Over the past two years he has built our direct marketing program from the ground up while optimizing for excellent and ever improving metrics.  

His knowledge of the space is unparalleled and he truly enjoys the work.  

Exactuals has historically focused on direct sales over marketing, so when Ray arrived, we needed executive education and to build a foundation for success in our advertising efforts.  

We couldn’t have asked for a better leader and partner.  We look forward to working with Ray for years to come.”

Mike Hurst
Mike Hurst

CEO & Co-Founder, Exactuals

“Raymond played a huge part in our marketing strategy.

We were looking for a fresh start in marketing, with the goal of building out a strong inbound funnel.

He immersed himself in our industry quickly. With his in-depth knowledge, we implemented a new tech stack, automation, analytics, and ad campaigns from the ground up in a few weeks.

He played a major role in making sure we had a solid foundation to build on. Our inbound flow is now stronger than ever, reliably generating new opportunities every month. I’m happy to say we had a record year.

Working with consultants is always a bit stressful, because you never know what to expect. With Raymond, we had the peace of mind that our campaigns were in excellent hands, he’s been an integral part of our marketing team.”

Laurent Messier

Marketing Director, CLEIO

“Ray helped us elevate our organic and paid results

by identifying ways to make us competitive with less resources by focusing on the highest impact items. He was reliable and always took ownership of quality of work and timelines. Ray was fast to adapt and contributed significantly from a strategic and tactical perspective while educating the team. I have worked with Ray at multiple organizations and would definitely hope to work with him again”

Mark Bluvshtein
Mark Bluvshtein

VP of Digital Member Platforms at People Corporation.

I couldn’t be more impressed with the results.

Ray’s strategic approach, data-driven decision-making, and innovative mindset truly set them apart in the field of growth marketing. Not only did he meet our expectations, but he far exceeded them by outperforming comparables from an industry leader.

What sets Raymond apart is his ability to blend creativity with a deep understanding of analytics. He not only crafted a visually appealing and user-friendly landing page but also continually monitored and optimized the campaign based on real-time data. The results spoke for themselves, showcasing a significant conversion rate and user outreach.

Working with Raymond was an enriching experience. He was open to feedback, quick to adapt to changes, and always communicated with transparency and clarity. His dedication to achieving measurable results is truly awesome.

I highly recommend Raymond to anyone seeking a growth marketer who not only understands the intricacies of digital marketing but also has the skill set to deliver outstanding, data-backed results. His expertise and commitment to success make them a valuable asset to any marketing team.”

Andrew Wall
Andrew Wall

 Sr. Manager, Design Operations, ADG

Let's chat

Book  a call with me and see if I’m the right person to help you grow.

FAQs

No, I do mostly all the work on your project. 

Depending on the engagement scope I might find and work with some other contractors to help with execution. I’ll let you know if that’s what I plan to do.

But for the majority of engagements, I’m doing 100% of the strategy, execution, and analysis.

Typical engagements are 3 months, which then rolls over to month by month if there’s more work to be done. But you can cancel with 15-days notice. 

I’ve been asked this question a lot. The main thing I see is a lot of companies either do it DIY, with a junior or with an agency. These all have some problems that we can discuss on our call.

I’m building your campaigns, offers and ads bespoke, from scratch and made for your business. No pre-built frameworks or models.

As little or as much as you want. I intend to build everything for you and I’ll take full ownership of the results.

I can also help guide, train and help execute with your team in an advisory/coaching capacity.